Just recently I spoke at my first industry conference of the year, Transport Networks for Mobile Operators Conference held in London. A good opportunity to strike up some new contacts and business relationships.
In my address I put forward the case for demonstrating that the global rise in mobile data traffic was no longer a tsunami but in fact more of a rising tide with the sea levels rising each year. I presented statistics from the last 7 years within the Three UK network which has been leading the market in mobile broadband volumes in the UK to illustrate my point. Being a scuba diver, one who looks for the turning of the daily tides and slack water, I found it interesting that whilst in UK waters we experience two tides (High, Low, High, Low) a day, in the terms of Mobile data usage, there is only one tide in a day.
The slide on the right taken from my presentation illustrates a typical midweek day in March 2014, with a low water mark around 5am and a high water mark around 10pm. Weekends also look like this with the axis shifted one hour to the right. It seems the UK consumer likes to stay in bed an hour later on the weekend and stay up an hour later using their mobile devices. Month on month, year on year the overall volume of data traffic has continued to rise and overall market and industry trends bear this out and the outlook towards the end of the decade and the development of 5G indicates this will continue.
Michael Carroll, reporting on TNMO 2014 for Fierce Wireless picked up on the analogy for one of his reports on the conference. Link to report , thanks Michael.
There was a quite a lot of debate on the need for and use of backhaul for small cells, this will be explored further no doubt at the upcoming Small Cells World Summit and Backhaul summit at the Excel Centre, Dockland, London. I will feature on a couple of panel discussions at that conference, debating the Small Cell Backhaul Demand and how to prepare for small cells.